First Victory! 100,000 Steps Covering the IAA 2025 in Munich, the Electric Vehicle Communication IAA 2025 Reporting Team Returns Triumphant!
From September 8th to September 14th, IAA 2025 (the International Motor Show in Munich) was held in Munich, Germany. The history of IAA can be traced back to 1897 and it became world-renowned with the rise of the German automotive industry. It holds a very high status in the automotive industry and is one of the top events in the global mobility sector.
Nowadays, the automotive industry is undergoing unprecedented changes: the waves of electrification and intelligence are surging. At this historical juncture, IAA 2025 in Munich has become a globally watched industry test, a collision and convergence of new and old forces, technologies, and products. As a core challenger, the Chinese automotive industry chain presented its global competitiveness at IAA 2025 in a "summit meeting" with the German brand hosts.
To obtain first-hand information, Lekeji/DCM for the first time sent a reporting team led by founder Luo Chao to Munich, Germany, after a 15-hour flight. They collaborated with the back-end team to conduct on-site, comprehensive, and professional coverage of IAA 2025, including new product reports, technology analysis, product experiences, high-end interviews, and trend insights. They also drove the XPeng G9 around the streets of Munich to visit famous scenic spots and presented the beauty of Chinese automotive technology to the citizens of Munich.
The DCM IAA reporting team members walked a total of 100,000 steps, almost covering the entire IAA exhibition hall with an area of 82,000 square meters. They attended new product launches, communication sessions, and test drives organized by brands such as XPeng, Changan, Seres, Zorun, Horizon, and CATL, experienced a large number of new products, technologies, and solutions on-site, and had in-depth exchanges with exhibition staff and visitors. They also conducted exclusive interviews with executives from XPeng and Horizon.
So far, the DCM IAA 2025 reporting team has produced over 10 in-depth articles, totaling approximately 40,000 words, which have received over 500,000 views and millions of exposures across the internet. The video of the founder of Lekeji driving the XPeng G9 around Munich has also received hundreds of thousands of views.
At IAA 2025, this automotive feast, we witnessed the latest development trends in the new energy vehicle industry;
The hosts are full of vigor: Facing the controversy of being labeled as "junk electric vehicles", European automotive giants such as Mercedes-Benz, BMW, Porsche, and Volkswagen are not willing to be outdone. New energy models such as the Mercedes-Benz GLC Electric, BMW iX3, Volkswagen ID. POLO, and Volvo ES90 were showcased. Although the product styles are polarized, they undoubtedly sent a clear signal - these traditional powerhouses are making a full counterattack, attempting to regain market dominance in the new energy race.
Chinese brands are "ambitious": XPeng showcased new models such as the G7/G9/P7, humanoid robots, and flying cars, demonstrating the depth and breadth of its technology as an AI automotive company; Seres' AITO lineup made a full appearance, reshaping the luxury SUV market with its strength and presenting the concept of "new Chinese luxury"; ZeroRun globally premiered the Lafa5, targeting the European hatchback market, allowing local consumers to experience the value of "affordability"... A host of brands gathered in Munich, showcasing the rising momentum of the Chinese automotive industry.
The Chinese automotive supply chain is accelerating its global expansion: CATL launched the NP3.0 battery safety technology and the Shenxing Pro battery customized for the European market; domestic intelligent driving solutions such as Horizon, Zorun Technology, Hesai Technology, Momenta, and WeRide are going global, seizing the new blue ocean of assisted driving in Europe. The IAA has built a bridge for communication between Chinese new energy vehicles and global consumers, and has also become a concentrated display window of the strength of China's automotive industrial chain. Behind all this confidence lies the strong empowerment of intelligent technology - it not only promotes China's leapfrog development in new energy vehicles but also profoundly changes the global automotive industry landscape.
